By Kojo

On the final day of the Canadian National Exhibition (CNE), we had the opportunity to catch up with Thomas Saras, the long-serving president of the National Ethnic Press and Media Council of Canada (NEPMCC). For many years, Saras and the organization have been a fixture at the CNE for 37 of those years, using the event as a platform to promote and advocate for the ethnic media sector in Canada.

“Our presence here at the CNE has been consistent for nearly four decades, with the last 30 years in this very spot,” Saras proudly shares. “This spot is ours, and it’s essential because it allows us to showcase the vital work ethnic media does to the thousands of visitors who come through the EX each year.”

Ethnic media in Canada plays a crucial role in representing the voices of diverse communities across the nation. Saras emphasizes that many people are unaware of the significant contributions ethnic media makes. “People often think we’re just a small part of the media landscape, but when they stop by our booth, they see that we are independent journalism at its best,” he notes. “We bring a variety of voices to the table, enriching Canadian society with perspectives that might otherwise go unheard.”

Before the pandemic, the NEPMCC boasted over 1,200 members producing content in approximately 100 different languages. However, COVID-19 took a toll, reducing membership to around 800. Today, the council represents about 65 to 70 different languages, a testament to the resilience of the sector despite losing nearly 400 members.

To support the industry, Saras and his team, with government assistance, have implemented two key programs: the Local Journalism Initiative and an internship program aimed at integrating journalism students into ethnic media outlets. “These programs are designed to ensure that our publications continue to deliver the best news to their readerships, even in challenging times,” Saras explains.

Despite his age and health challenges, Saras remains dedicated to his work. “I’ve been publishing every second week for 64 years. I’m old, I’m sick, but I continue because it’s not about the money—it’s about serving the community,” he reflects. “If you have the need to publish, you do it because you believe in your community.”

Thomas Saras stands as a pillar of dedication and passion in the Canadian media landscape, ensuring that the voices of ethnic communities continue to be heard and valued.